What your personal trainer and your CSM have in commonYou signed up to the gym. You bought the shoes. You told yourself this time would be different. Customer success has the same problem – and the same solution.Customer Success Collective·May 28·12 min readmembership renewscustomer success managerLAER model:working with customers in enterprise software
4 ways PMMs can drive engagement post-saleDiscover 4 crucial strategies to collaborate with customer marketing and drive sustained SaaS active use and engagement.Product Marketing Alliance·May 27·8 min readproduct active usageproduct-market fitproduct managementcustomer success
9 ways to scale customer success when one CSM manages hundreds of accountsThe traditional 1:15 CSM ratio doesn't survive a 500-account portfolio. Here's how to build the infrastructure that makes customer success inevitable at scale.Customer Success Collective·May 19·7 min readCustomer Success Managerchurnrelationship managementa CSM who "feels" an account is healthy
How to handle CSM underperformanceUnderperforming is an issue that keeps a lot of customer success leaders up at night. How do you handle this without tanking the morale of the employee in question – and for its ripple to be felt acro…Customer Success Collective·May 12·11 min readcustomer successperformanceperformance improvement planmetrics
5 product strategies to guarantee active useLearn 5 product-based strategies – including onboarding, feature enhancements, in-app messaging, gamification, and performance dashboards – to drive higher DAU/MAU and achieve product-market fit.Product Marketing Alliance·May 4·9 min readproduct active usageproduct-market fitcustomer successcustomer marketing
