Marketing attribution models explained: Which one is right for your business?Are you measuring marketing success all wrong? Inside, we break down how to choose the perfect attribution model for your business.CMO Alliance·Jun 1·14 min readonline webinarsmarketing attributionmetricsrevenue
9 ways to scale customer success when one CSM manages hundreds of accountsThe traditional 1:15 CSM ratio doesn't survive a 500-account portfolio. Here's how to build the infrastructure that makes customer success inevitable at scale.Customer Success Collective·May 19·7 min readCustomer Success Managerchurnrelationship managementa CSM who "feels" an account is healthy
How to handle CSM underperformanceUnderperforming is an issue that keeps a lot of customer success leaders up at night. How do you handle this without tanking the morale of the employee in question – and for its ripple to be felt acro…Customer Success Collective·May 12·11 min readcustomer successperformanceperformance improvement planmetrics
Marketing ops: The key to sales and marketing successLearn how MarOps facilitates sales and marketing alignment – for higher conversion rates, faster sales cycles, and more revenue.CMO Alliance·Aug 8·17 min readMegan HarrB2BB2CMarketing Profs
Goodhart's law and engineering metricsWhy velocity, coverage targets, and badly written OKRs invite gaming once they become the scoreboard.Jacob Bennett·Apr 5·2 min readFollowsoftware-engineeringmetrics
