Product Marketing Alliance

4 ways PMMs can drive engagement post-sale

Discover 4 crucial strategies to collaborate with customer marketing and drive sustained SaaS active use and engagement.

Pressure-test your messaging template

Is your messaging clear to buyers, or just to you?

The Claude product marketing decision framework [Series 6 of 6]

A practical decision framework for product marketers: when to use Claude's Chat, Cowork, Code, and Design surfaces to route any task confidently.

The hidden operating system of great product marketers: Community

Product marketers are often isolated. Discover how community is the "hidden operating system" that provides support, sharpens decision-making, and helps PMMs truly thrive.

The emotional layer your enterprise messaging is missing

Enterprise messaging that goes beyond the spec sheet.

Member masterclass: How to evolve positioning and messaging in engineering-led orgs

As a Pro and Pro+ member, you can get exclusive access to industry leaders through live sessions crafted around the challenges you’re experiencing. Think of it as having your very own PMM coach in you…

Claude Design for product marketing [Bonus article]

Discover how Claude Design is changing what product marketers can build – from landing pages and pitch decks to animated explainer videos, without a designer.

Why your customer data doesn't predict what customers will do

Learn why PMMs must bridge the gap between declared intent and subconscious reality using a neuro-informed GTM framework to reduce product failure.

The 3 gaps that are quietly sabotaging your product launches

GTM execution fails due to three trust gaps: Clarity, Credibility, and Commitment. Learn the AAA Model (Awareness, Alignment, Action) to diagnose, fix, and launch successfully.

Why AI is making your VOC program worse

Customers are constantly sending you signals – are you set up to receive them?

Early adopter engagement plan framework

Everything you need to find, engage, and activate early adopters.

The Claude Skill Stack for product marketing [Bonus article]

Download the free, open-source Claude Skills Pack for PMMs – six ready-to-install Skills covering messaging, competitive intel, research, pricing, and GTM.

How MACC accelerates enterprise procurement in B2B SaaS

Accelerate B2B SaaS sales with MACC and Azure Marketplace. Simplify enterprise procurement and shorten sales cycles for vendors targeting Microsoft customers.

Where do product marketing leaders go next?

Senior PMMs have more career paths than ever, from CMO to fractional work. Here's how the best leaders are choosing what comes next.

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Master essential product marketing skills. Learn every aspect of the modern PMM role and leave with practical frameworks, sharper judgment, and skills you can apply from day one. Clic…

4 strategies for PMM and CS to drive sustained active use

Learn 4 proven strategies for PMM and customer success to partner, drive post-sale engagement, and guarantee sustained SaaS active use.

How we turned our ICP into a $230M growth engine

What if your ICP did more than sit in a forgotten Google Doc?

"I wish I'd known about this years ago": How PMA helped me land a job in two weeks

Product marketing can be a lonely role. Here's how one PMM found her people, her confidence, and her next job... all through the PMA community.

The danger of democratized research without strategic synthesis

Learn the dangers of fragmentation and how strategic synthesis is key to achieving alignment and driving better product strategy.

Claude Code for product marketing [Series 5 of 6]

Discover how product marketers can use Claude Code to build win/loss dashboards, launch page prototypes, competitive monitoring systems and more.

5 product strategies to guarantee active use

Learn 5 product-based strategies – including onboarding, feature enhancements, in-app messaging, gamification, and performance dashboards – to drive higher DAU/MAU and achieve product-market fit.

5 product strategies to guarantee active use

Learn 5 product-based strategies – including onboarding, feature enhancements, in-app messaging, gamification, and performance dashboards – to drive higher DAU/MAU and achieve product-market fit.

Stop creating funnel content. Build for the loop.

Still building content for the funnel? Your buyers have moved on.

Stop creating funnel content. Build for the loop.

Still building content for the funnel? Your buyers have moved on.

What Adidas and the London Marathon taught me about product marketing

Here's what an historic sporting moment taught me about marketing your product to the masses.

How PMMs connect product narrative, revenue goals, and long-term value

A strategic guide for product marketers building for durable, compounding growth.

The Claude Marketplace for product marketing [Series 4 of 6]

Learn more about Claude Marketplace, specifically connectors, plugins, and community-built skills, to streamline your product marketing strategy.

Lifecycle-driven advocacy template

A strategic framework that helps you generate customer advocacy by aligning your asks with the right moments in the customer journey.

The new PMM stack: How AI fits across research, positioning, and GTM

Learn how top PMMs are transforming their roles by embedding AI across research, positioning, and GTM strategies.

How PMM leaders are owning commercial outcomes in 2026

Product marketing leaders share how they build GTM systems that drive real revenue – from retention plays to cross-functional alignment and the metrics that actually matter.

Getting executive buy-in for your win/loss program

Buyer truth beats gut feeling – every time.

How to use Claude Skills for product marketing [Claude series 3 of 6]

Learn how Claude Skills help product marketers automate workflows, standardize outputs, and scale high-quality work with reusable AI playbooks.

When innovation moves faster than buyer readiness

Learn how to successfully relaunch by revalidating data, using competitive analysis, and educating your market.

The hardest leadership skill nobody talks about: Trust as a leadership practice in tech

The hardest leadership skill in tech is compassionate self-awareness. Learn how self-compassion builds trust and drives sustainable high performance.

Building your personal brand as a PMM: A practical framework for standing out

How to identify your superpower and build a personal brand that goes beyond your job title.

Claude Cowork: A practical guide for product marketers [Claude series 2 of 6]

A practical guide to using Claude Cowork for product marketing – learn how to automate workflows, create deliverables, and scale PMM output beyond chat.

Becoming the AI-native product marketer

Learn how to use AI to scale customer research, build dynamic personas, refine positioning, and manage critical AI risks.

What pricing model should you choose in 2026?

AI-era pricing demands new models. Balance usage-based value with buyer needs for predictable costs by using a hybrid subscription structure.

Why we’ve rebuilt Product Marketing Certified: Core from the ground up

We’ve taken Product Marketing Certified: Core, the industry’s gold-standard certification, and rebuilt it from the ground up to reflect the high-velocity, AI-augmented, and strategically complex reali…

How product marketing leaders are shaping company strategy in 2026

How are product marketing leaders securing strategic influence in 2026? Insights from senior PMMs on earning executive credibility, navigating lean teams, and shifting perception from support function…

Developer survey template

Turn developer feedback into great product decisions.

How to stay customer-centric in competitive SaaS markets

Simply claiming to be customer-centric isn't enough. Learn 5 practical strategies for making customer insight a continuous, cross-functional practice to stay ahead of competitors.

How I'm redesigning product marketing for the age of AI

We're not getting replaced by AI – we're getting upgraded.

Mastering Claude for product marketing [Claude series 1 of 6]

Master how to use Claude to streamline product marketing using structured prompts and practical workflows.

Stop shipping trivia: The PMM’s guide to uncovering real product insights

Learn how to surface product insights, validate them fast, and get teams to act.

Your CEO says 'just use AI' - Here's how 10x PMMs actually do it

By 2025, "AI literacy" sits on LinkedIn's fastest-growing-skills list for every major market, marketing included. Executive recruiters now warn that senior candidates who can't demonstrate AI-driven w…

Work smarter, not harder: Five AI secrets for PMMs

Michelle, a passionate product marketing professional, shares her journey of discovering and implementing AI tools to streamline product marketing workflows. Starting from her experience as a solo pro…

Panel | Always busy, rarely bold: How PMMs make time for innovation

This panel discussion features three product marketing professionals discussing innovation within existing business structures and how to drive strategic influence. The conversation explores whether i…

Cracking the code: Unlocking critical insights through win-loss analysis

Jonathan from Close presents a comprehensive framework for implementing win loss analysis programs, drawing parallels to Pixar's brain trust methodology for candid feedback. He begins by explaining ho…

Your strategic co-pilot: Operationalizing AI to scale strategy and execution

Emily shares her journey from being terrified of AI to becoming an advocate for using it strategically in product marketing. She demonstrates how AI can transform three key PMM workflows: buyer and pe…

One story, many chapters: Shaping consistent narrative through a rapid launch schedule

Marissa Bannigan from IBM Apptio presents a comprehensive framework for product marketers to create coherent organizational narratives in complex, fast-growing environments. She addresses the common c…

Lights, camera, LinkedIn: Building a personal brand beyond your job title

A product marketing professional presents a comprehensive framework for building personal brands within the product marketing field. The speaker shares their journey from being reluctant to discuss pe…

From 'meh' to must-have: How PMMs can turn enablement into adoption

A product marketing leader from security products manufacturer Dora Macaba shares her journey of transforming sales enablement within her organization. After becoming the first product marketing manag…

The PMM glow-up: Redefining what to own and how to drive impact

This presentation explores how product marketers can evolve from being seen as order-takers to becoming strategic leaders within their organizations. Using a superhero metaphor, the speaker introduces…

Panel | Rethinking sales enablement: How product marketing assets are evolving in an AI-first world

This panel discussion explores the evolution of sales enablement from traditional asset distribution to buyer-focused strategies. Three product marketing experts from ServiceNow, Vector, and a mid-siz…

How PMA Pro+ helped me connect with product marketers around the world

Learn how Senior Product Marketing Manager Sushmita Banda uses PMA Pro+ to connect with global PMMs, access practical frameworks, and grow her confidence.

Why most PMMs stop one sentence too early: Answering “so what?”

Are your PMM reports missing impact? Learn why PMMs must go beyond reporting data to their own interpretation, drive business decisions, and level up their influence.

From 'meh' to must-have: How PMMs can turn enablement into adoption

Dormakaba's Tasha Birdwell breaks down how to go from content factory to strategic partner.

Selecting the right PMM KPIs for acquisition, retention, and growth

Learn the framework for selecting meaningful PMM KPIs, how to tie your work to revenue with sound attribution, and the core skill that separates junior from senior product marketers.

Stop hoping your work will speak for itself – it won't

Practical frameworks for proving your value.

Operating lean: How we built sales enablement that turns reps into experts

Discover how one product marketing team built a highly effective, lean sales enablement program without a dedicated platform.

SEO, AEO, GEO, E-I-E-I-O: What PMMs need to know about AI search in 2026

What changed, why it matters, and how to stop optimizing for a world that doesn’t exist anymore.

How Grammarly uses lifecycle marketing to fuel sustainable growth

Stop begging for reviews and start building natural customer advocacy.

Why enterprise GTM fails when market nuance is oversimplified

Enterprise GTM often fails by oversimplifying market nuance. Learn how distributed decisions, long timelines, and organizational silos make growth costly and fragile.

Member Masterclass: Developer Marketing

Introducing Partner Perks

Product Marketing Alliance introduces Partner Perks – a new membership benefit giving paid members exclusive discounts, free trials, and special offers from top tools and companies built for product m…

From alignment to ownership: Rebranding in a regulated market

Learn how to manage psychological risk, shift from alignment to ownership, and ensure retention when migrating a functional business into a new legal framework.

Launch products 50% faster with this AI workflow

One PMM. The impact of a team. Meet the Super IC.

PMM Talks Win/Loss analysis

Messaging for multi-product companies: How to build clarity without diluting your story

Build disciplined messaging for multi-product companies. Learn the framework for establishing one 'core narrative' to unify your story and clarify positioning for diverse buyers.

Sales enablement: making PMM content stick

Start generating powerful social proof in four steps

Learn a low-lift, zero-budget process to generate powerful social proof from your existing CSAT data.

The GTM audit: Moving you from the hot seat to the driver’s seat

Stop being the GTM scapegoat and become the GTM architect.

Go-to-market audit template

A step-by-step audit to find the friction in your GTM.

Nine monitors, one monday morning: How to build a competitor web monitoring program

44% of companies lack competitor visibility in their CRM. Competitor web monitoring closes that gap.

Product marketing interview questions template

Essential interview questions for hiring exceptional product marketers.

When GTM breaks at scale, and what senior PMMs can do about it

Learn the 4-step approach a Head of Product Marketing uses to diagnose and fix a broken Go-to-Market strategy when a company hits scale.

Customer quote bank template

Stop hunting for quotes and start building a high-impact customer evidence library.

Finding your edge: Why the best product marketers don't try to be everything to everyone

This article introduces a practical way to define your unique strengths, prove their commercial impact, and use AI to amplify (not replace) what makes you human.

The power of human connection in GTM

Human connection isn’t a soft skill in GTM, it’s a growth lever. Through real-world examples, you'll learn how human-centered insight leads to stronger positioning, better cross-functional alignment, …

Why most customer research fails to change strategy

Customer research often fails to shift strategy. Discover the 4 reasons why and how PMMs can use decision-oriented lenses to make insights a true strategic input.

How GTM alignment drove $150M in revenue

How we turned that misalignment into a unified revenue engine.

Pricing and packaging - PLG and Sales-led growth from 0 to $100M+ ARR

Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped comp…

AI-Native PMM: Reimagining product marketing from the ground up

In a compelling presentation, the speaker discusses the evolution of AI native product marketing over the past three years, particularly following the debut of ChatGPT. They emphasize the importance o…

Go-to-market gold- Unlocking content wins through product marketing partnerships

Great content isn’t just creative—it’s strategic. And one of your most overlooked allies? Product marketing. In this session, Thereasa Roy shares how content teams can partner with PMMs to go beyond s…

5 things I wish I knew as an Associate Product Marketing Manager

A former Associate Product Marketing Manager shares 5 key lessons on growth, leadership, and mastering the fundamentals to successfully level up your career.

Positioning: the conscious act of choosing to be something to somebody

Derek Osgood discusses the critical role of positioning in product marketing, emphasizing that it is often confused with messaging. He explains that effective positioning defines a brand's place in cu…

Creating stronger impact with sales how product marketing creates revenue-driving narratives

Paul Heaton discusses the critical relationship between sales and product marketing, emphasizing the need for effective communication and alignment. He reflects on his experiences at Experian and Worl…

Positioning in the age of AI: Balancing innovation with authenticity

At the messaging, positioning, and storytelling summit, panelists discussed the transformative impact of AI on content creation and marketing. They emphasized the importance of integrating AI while ma…

Positioning the Unpositionable: Telling Great Stories in the Open Source World

In this video, the speaker, a product marketing manager at Canonical, shares insights on the unique challenges and opportunities of working in the open source realm. They emphasize the importance of b…

Positioning and storytelling A match made in product marketing heaven

In the final presentation of the talk, the speaker emphasizes the importance of translating product positioning into effective sales pitches, particularly from the customer's perspective. They share p…

Positioning for impact: Practical strategies for unforgettable product marketing

Learn practical strategies for unforgettable product marketing in this insightful video. Join Elise Beck, Director of Product Marketing at Wistia, as she shares her positioning playbook and valuable i…

Positioning competing products while avoiding product identity disorder

The speaker, with nearly thirty years of marketing experience, discusses the challenges of positioning products against each other, particularly in the insurance technology sector. They highlight the …

Crafting positioning and product visions at the intersection of PMM and PM

The speaker discusses the intersection of product marketing and product, emphasizing the relationship between the two and the need for strategic partnership. They highlight the challenges faced by PMM…

The positioning and messaging playbook: Winning hearts, minds, and wallets

The text discusses the summit participation instructions, networking opportunities, and access to session recordings. It introduces the summit's focus on positioning, messaging, and storytelling, alon…

Mastering product positioning, category creation, and consumer education

Discover the latest trends and strategies in revenue marketing that can elevate your business to new heights. Join us as we delve into innovative techniques that drive sales and enhance customer engag…

Practical product positioning: A foolproof framework for nailing your SaaS positioning

In this micro course, the speaker shares a foolproof framework for effective product positioning in SaaS businesses. They emphasize the importance of defining target markets, understanding competitive…

Beyond product positioning- leading from the product marketing seat

In this captivating video, discover the secrets of leading from the product marketing seat. Join us as we explore the powerful role of product marketing and its impact on the entire organization. Lear…

Panel: Product positioning and differentiation - standing out in a competitive market

Join this insightful panel discussion on product positioning and differentiation in a competitive market. Learn from industry experts as they share their experiences and strategies for standing out in…

Amplifying your AI edge Strategies for marketing your company's AI capabilities

The video focuses on strategies for marketing AI capabilities, emphasizing the importance of audience engagement and community involvement. The speaker, drawing from their experience at Coupa and Pitn…

Hands-on AI skills for product marketing

The speaker, with experience in product marketing at major tech companies, leads product marketing for an AI security company. The audience expresses curiosity and frustration about practical uses of …

The future of product marketing Competing with AI, winning with storytelling

In a rapidly evolving landscape, the speaker emphasizes the importance of adapting product marketing strategies to meet the challenges posed by increasing product complexity and competition. While ske…

From content to core: Redefining product marketing in the AI era

Madhup Mishra, SVP of Product Marketing, SmartBear

The AI advantage- New Tools for Product Marketing Superheroes

The video explores the transformative role of AI in boosting productivity, likening its impact to that of superheroes like Batman and Ironman. It discusses various AI tools, such as ChatGPT and Claude…

The future of AI in product marketing

The future of AI in product marketing

Navigating the AI landscape Revolutionize the PMM process by integrating digital assistants into your strategy

In a discussion about the role of AI in product marketing, the speaker emphasizes the dual nature of AI, both as a valuable tool and a potential threat to creativity. They highlight the importance of …

Making AI your most effective colleague in product marketing

Discover how AI can revolutionize your product marketing strategy in this insightful video. Join us as we explore the challenges faced by product marketers and how AI can help overcome them. Learn fro…

Breaking through the AI noise

Join Michelle in this captivating video as she breaks through the noise surrounding AI. As a seasoned product marketer with years of experience in the field, Michelle shares her insights and stories a…

AI-powered product marketing team- Accelerating delivery and maximizing efficiency

In a presentation focused on the integration of AI in product marketing, the speaker highlights the unique use of the PMA template and the limitations of AI tools in this context. They emphasize the i…

21 proven persuasion tactics perfect for product marketing

Discover the secrets to effective product marketing with this engaging video. Join Phil Agney, senior product marketer at Buffer and host of the top-rated marketing podcast in the UK, as he shares 21 …

The science behind serving consumer unmet needs

Discover the fascinating science behind serving consumer unmet needs in this captivating video. Join Radhika Duval as she shares her personal journey and explains why marketing and consumer behavior a…

Hacking human nature: How applying behavioural science can make your product appear better value

Discover the power of behavioral science in product marketing with this insightful video. Join us as we explore how understanding human behavior can make your product appear better value. Learn from t…

Pricing & Packaging: Working as a Cross-Functional Team

Unlock the secrets to successful customer engagement with our latest video! Dive deep into innovative strategies that lead to customer success and enhanced marketing efforts. Discover how sales enable…

Pricing mastery: Choosing the ultimate model to outshine your competitors

The virtual event begins with an introduction and promotion of on-demand access with PMA Pro membership. The speaker, affiliated with Smart Bear, introduces the topic of Pricing Mastery and emphasizes…

Mastering pricing in the subscription economy

Discover the secrets to mastering pricing in the subscription economy with this insightful video. Join us as we delve into the power of pricing and explore success stories from SaaS companies. Learn t…

The Pricing and Packaging Roadmap to Help Grow Revenue

Discover the ultimate Pricing and Packaging Roadmap to help your company grow revenue. Join us as we dive into the challenges faced by product marketers and explore effective strategies to overcome th…

Monetizing AI: Navigating pricing strategy amid executive pressure and customer uncertainty

The speaker, an expert in pricing and product marketing, shares insights on the complexities of pricing in the AI landscape. He emphasizes the need for a holistic approach to pricing, urging companies…

Messaging your AI pricing model

Unlock the secrets to effective marketing strategies that drive customer success! In this engaging video, we delve into the essential tactics that top marketers use to enhance their sales processes. D…

Panel - How to influence the pricing and packaging strategy and drive adoption

Denesh Chandra, CMO at Stratola, introduces the panel and shares his background in pricing. Matt Hurley and Werner Chung discuss customer-centric pricing strategies at Amazon and Solv. The involvement…

Maximizing your product's true value through effective pricing strategies

The video discusses the importance of effective monetization and pricing strategies, emphasizing the role of product marketers in ensuring product success. It highlights the significance of understand…

You don't need a red stapler to deliver great pricing and packaging

Discover how you can achieve success in pricing and packaging without the need for a red stapler. Join us as we explore the importance of product marketing and its impact on revenue growth. Learn from…

Internal PMM advocacy is your secret growth engine

The video emphasizes the importance of building strong internal advocacy for product marketers, highlighting its role in driving both individual and company-wide growth. Haya Barlas and Lou Sheppey sh…

Future-proofing your function and the case for a Chief Product Marketing Officer

In a passionate presentation, the speaker discusses the future of product marketing management (PMM) and advocates for the establishment of a Chief Product Marketing Officer role. They highlight signi…

From strategy to impact- Executing for measurable growth

In the video, Charlotte Morgan and Claire Aramando from Keyloop emphasize the critical need for alignment between strategic marketing and sales enablement to drive measurable growth. They highlight th…

Strategically positioning your PMM team

In an engaging workshop, Tamara, a seasoned professional, shares her insights on strategically positioning Product Marketing Management (PMM) teams within organizations. She emphasizes the importance …

Trust, freedom, and experimentation- The blueprint for a high-performance PMM culture

The speaker emphasizes the importance of trust and psychological safety in fostering a high-performance product marketing culture. By encouraging teams to innovate and take ownership, they highlight t…

Beyond the CMO: Product marketing’s playbook for cross-functional influence

In the realm of product marketing, the speaker emphasizes the necessity of engaging with stakeholders to understand their needs and challenges. They highlight that while AI can assist, human insight i…

Content marketing crystal ball- Industry trends & predictions

The digital landscape is in constant flux, and content marketing must evolve to keep pace. This dynamic panel discussion brings together leading experts to explore the emerging trends and disruptive t…

The content-brand-performance equation- How to align and measure what matters

In an interactive workshop, the speaker delves into the complexities of brand marketing, emphasizing the need to change perceptions for success. They recount a campaign launched in Mexico aimed at rev…

Unlocking the hidden value of self-service product documentation in content marketing

Self-service documentation isn’t just a customer support tool—it’s an untapped content marketing asset. In this session, Scott Abel, Content Strategy Evangelist for Heretto, will reveal how content ma…

From Content Creator to Marketing Leader- Building Your Brand and Your Edge

Let’s face it: your job description didn’t say “become an AI expert and marketing influencer”—but here we are. This session is all about helping you stand out in a sea of sameness, by building a brand…

Product listening: How to turn raw feedback into real product influence

A step-by-step guide for product listening tours that sharpen product decisions and elevate product marketing impact.

Clarity rules! The simple way to create killer messages that stick

Three questions. Clearer messaging. Stronger results.

Panel - Starting strong: A practical guide to launching AR

Panel - Starting strong: A practical guide to launching AR

Collecting feedback vs understanding markets

Learn how to transform raw customer feedback into meaningful market understanding and actionable trends.

Product launch sales readiness checklist

Align teams. Equip sales. Execute flawless launches.

Moving from persona artifacts to living, decision-driving customer models

Learn how to build an AI-powered, living customer model for product marketing that delivers contact-level precision and wins more deals.

Work smarter, not harder: Five AI hacks for PMMs

Less manual work. More impact. Thanks, AI!

Marketing faith-based software to real people, with Nicole Wight, Ministry Brands [Video]

Nicole walks us through a methodical approach to creating a unified messaging framework that church leaders could actually understand.

Personalization without creeping: Balancing privacy, trust, and customer experience

In the age of AI, where is the line between helpful personalization and intrusive "creeping"?

The AI-accelerated go-to-market playbook

A practical, stage-by-stage playbook showing how AI transforms go-to-market strategy from fragmented processes into a coherent, intelligence-driven engine.

The real value of product marketing: A journey from shoes to superyachts

Align around a story. Build belief. Make the product feel priceless.

Speaking the language of growth with Jess Ruby, UniUni [Video]

Join us as Jess Ruby, Director of Growth Marketing at UniUni, shares her inspiring journey into growth marketing.

Strategic curiosity: PMMs’ competitive advantage for revenue impact

Discover the 5 high-impact areas where PMMs can use strategic curiosity to close B2B deals, prevent churn, and drive expansion.

Building trust into AI-powered GTM: A product marketer's guide

PMMs must evolve into the ethical gatekeepers of AI‑powered GTM, ensuring that growth does not outpace integrity. And we are the architects of trust.