The 5 lens framework for launch readinessLearn the five critical lenses product marketers must use to assess and ensure a successful go-live.Product Marketing Alliance·Jun 3·9 min readMessagingSales enablementContentProduct
The Claude product marketing decision framework [Series 6 of 6]A practical decision framework for product marketers: when to use Claude's Chat, Cowork, Code, and Design surfaces to route any task confidently.Product Marketing Alliance·May 26·8 min readpart 1CoworkCodeDesign
Why too many products kill your GTM motionGo-to-market strategy sits at the core of everything we do in product marketing. I've been in this field for many years now, starting out as a software developer, moving into product management, and …GTM Alliance·May 21·15 min readproduct marketingProduct messagingSales enablementThe eight product marketing metrics you need to improve your Go-to-Market strategyAs a function, product marketing can sit between other departments involved in GTM and connect them. As with any function, you won’t get the most out of product marketing unless you can measure, track and build on it. That’s where product marketing metrics come in.GTM AllianceKate Onley-Gregson
Sales enablement vs sales operations: 9 key differences explainedSales enablement vs sales operations... What's the difference between these two business functions? How can they work together? Read on to find out.Sales Enablement Collective·May 14·12 min readSales enablementsales rep productivityskillsThe metrics businesses must track to prove the impact of sales enablementMindtickle’s Nick Salas looks at the four categories of metrics that businesses need to measure to track sales enablement success.Sales Enablement CollectiveNick Salas
How much do sales enablement managers earn?Wondered what a sales enablement manager salary looks like? We take a look at the numbers behind the job title using data from our Sales Enablement Salary Report. Sales Enablement Collective·May 13·12 min readSales enablementSales Enablement Landscape and Salary ReportSales Enablement Salary ReportWhat is Sales Enablement? (A Comprehensive Guide)Sales enablement is a strategy which encompasses coaching, training, content, technology, processes, and all other activities with the aim of supporting and empowering sales reps to progress sales opportunities through knowledge-based interactions with prospects.Sales Enablement CollectiveAlex Walton
