GTM Alliance

@gtm.gotomarketalliance.com.ap.brid.gy

Elevate and standardize your entire organization's go-to-market skillset and watch your revenue streams rocket. GTM Alliance is *the* platform of choice. 🌉 bridged from https://www.gotomarketalliance.com/ on the fediverse by https://fed.brid.gy/

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Longform Stories

Is a busy support inbox ever worth celebrating?

The first question senior leadership usually asks when looking at a support dashboard is whether ticket volume is up or down. If it's up, the instinct is to fix something. If it's down, the instinct i…

5d ago·11 min read·2123 words

Why hiring more AEs is the wrong way to meet your revenue goals

Your board is probably asking you to headcount your way to next year's number. More AEs, more pipeline, more revenue. It's the playbook that's worked for decades. But what if the math is …

May 27·4 min read·683 words

The GTM loop: How feedback velocity beats strategy every time

Most go-to-market teams do not have a strategy problem. They have a feedback velocity problem. That distinction matters because it determines what you fix. Strategy problems send you back to the whit…

May 25·10 min read·1954 words

How MACC accelerates enterprise procurement in B2B SaaS

Enterprise software deals rarely fail because of product capability. More often than not, they slow down during procurement. Security reviews, vendor onboarding, payment setup, and legal negotiations…

May 25·4 min read·737 words

Why too many products kill your GTM motion

Go-to-market strategy sits at the core of everything we do in product marketing. I've been in this field for many years now, starting out as a software developer, moving into product management, and …

May 21·15 min read·2822 words

Your AI product isn’t the problem. Your revenue engine is.

Most AI companies have interest but no revenue engine. Here's what it actually takes to turn demand into consistent, repeatable revenue.

May 6·1 min read·31 words

Why enterprise GTM fails when market nuance is oversimplified

Enterprise buyers are often treated as larger mid-market customers, with larger budgets, contracts, and logos.  The prestige associated with enterprise accounts makes this framing attractive, particu…

Apr 23·1 min read·75 words

Why most customer research fails to change strategy

Most companies today invest in customer research, and not on a small scale. According to ESOMAR, the global insights and market research industry now exceeds $140 billion in annual revenue, with tens…

Apr 23·1 min read·79 words

The AI-accelerated go-to-market playbook

“I could while away the hours Conferrin’ with the flowers Consultin’ with the rain… And my head I’d be a scratchin’ While my thoughts were busy hatchin’ If I only had a brain.” — The Scarecrow, The W…

Apr 22·1 min read·91 words

Beyond features: How product leaders build sustainable growth (without becoming a feature factory)

A few years ago, I walked into a sprint review feeling pretty proud. We had shipped a big chunk of work, and the demo looked slick. Then someone asked a simple question that took the wind out of the r…

Apr 22·1 min read·110 words

Why AI is making your VOC program worse

Struggling with chaotic product launches? Learn how GTM orchestration aligns product, marketing, sales, and CS for more successful launches.

Apr 10·4 min read·649 words

CPCU, credits, subscriptions, or hybrid: how to choose the right pricing model in 2026

With AI now layered into most SaaS products, many are delivering value through usage, automation, and measurable outcomes all at once. That shift is pushing companies to rethink not just what they cha…

Mar 25·1 min read·58 words

How to build a scalable demand engine that grows with your business

How to build a scalable demand engine with aligned teams, AI-driven insights, and repeatable processes that turn growth into predictable revenue.

Mar 19·1 min read·33 words

Why most product launches fail (and how to fix them)

Struggling with chaotic product launches? Learn how GTM orchestration aligns product, marketing, sales, and CS for more successful launches.

Mar 13·1 min read·29 words

How I turned sales call chaos into GTM gold using a 3-step framework

Turn sales call notes into actionable insights with AI, improving SQL quality, alignment, and conversion through a simple Collect → Validate → Act framework.

Mar 13·1 min read·37 words

6 ways AI is saving our enablement team hundreds of hours

Six practical ways we use AI to scale sales training, coaching, and insights without adding headcount.

Mar 6·1 min read·27 words

How to price a product: Your complete guide

This guide breaks down exactly how to calculate your product selling price step by step, with formulas, examples, and more.

Feb 25·1 min read·28 words

How to create effective product positioning (with examples)

If your product messaging doesn’t resonate, it’s unlikely the right buyers will ever engage.

Feb 18·1 min read·22 words

How alignment drove $150M in revenue

A five-year journey from silos to synergy; how alignment transformed sales and marketing into a $150M revenue engine.

Feb 13·1 min read·24 words