Why too many products kill your GTM motionGo-to-market strategy sits at the core of everything we do in product marketing. I've been in this field for many years now, starting out as a software developer, moving into product management, and …GTM Alliance·May 21·15 min readproduct marketingProduct messagingSales enablementThe eight product marketing metrics you need to improve your Go-to-Market strategyAs a function, product marketing can sit between other departments involved in GTM and connect them. As with any function, you won’t get the most out of product marketing unless you can measure, track and build on it. That’s where product marketing metrics come in.GTM AllianceKate Onley-Gregson
