The 5 lens framework for launch readinessLearn the five critical lenses product marketers must use to assess and ensure a successful go-live.Product Marketing Alliance·1d ago·9 min readMessagingSales enablementContentProduct
Why your AI results aren't securing the investment they deserveMost CMOs report efficiency gains while boards expect competitive returns. Understanding the three types of AI ROI is how you close that gap.CMO Alliance·May 28·10 min read2026 State of Performance Marketing Report61.8% of marketers report as their primary AI returnPersonalizing messagingpositioning
The hidden operating system of great product marketers: CommunityProduct marketers are often isolated. Discover how community is the "hidden operating system" that provides support, sharpens decision-making, and helps PMMs truly thrive.Product Marketing Alliance·May 25·7 min readProduct marketingcross-functionalunderstand the marketnarrative
Claude Design for product marketing [Bonus article]Discover how Claude Design is changing what product marketers can build – from landing pages and pitch decks to animated explainer videos, without a designer.Product Marketing Alliance·May 20·19 min readAI for Product Marketing Certifiedlanding pagecompetitor analysisbrand voice
The 3 gaps that are quietly sabotaging your product launchesGTM execution fails due to three trust gaps: Clarity, Credibility, and Commitment. Learn the AAA Model (Awareness, Alignment, Action) to diagnose, fix, and launch successfully.Product Marketing Alliance·May 18·9 min readGTM strategiesmisalignmentmiscommunicationlaunch
Mastering Claude for product marketing [Claude series 1 of 6]Master how to use Claude to streamline product marketing using structured prompts and practical workflows.Product Marketing Alliance·Apr 10·7 min readpositioningcompetitive battlecardswin/loss analysisAI for Product Marketing Certified
