Could hojicha be the next matcha?

Key takeaways Matcha is everywhere. The vivid green powder, once associated almost entirely with Japanese tea ceremonies, now has a loyal global following, especially among Gen Z. Its bright colour photographs well and its purported health benefits appeal to wellness-minded consumers. Matcha’s growth has been, by any measure, remarkable in scale. But now, supply is […] The post Could hojicha be the next matcha? appeared first on Perfect Daily Grind.