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  "path": "/2026/02/hojicha-the-next-matcha/",
  "publishedAt": "2026-02-17T06:37:00.000Z",
  "site": "https://perfectdailygrind.com",
  "tags": [
    "Drinks Explained",
    "coffee shops",
    "customised drinks",
    "english",
    "hojicha",
    "hojicha latte",
    "matcha",
    "matcha drinks",
    "matcha production",
    "Could hojicha be the next matcha?",
    "Perfect Daily Grind"
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  "textContent": "Key takeaways Matcha is everywhere. The vivid green powder, once associated almost entirely with Japanese tea ceremonies, now has a loyal global following, especially among Gen Z. Its bright colour photographs well and its purported health benefits appeal to wellness-minded consumers. Matcha’s growth has been, by any measure, remarkable in scale. But now, supply is […]\n\nThe post Could hojicha be the next matcha? appeared first on Perfect Daily Grind.",
  "title": "Could hojicha be the next matcha?"
}