Is Hojicha The New Matcha?

Matcha has exploded over the past few years, with green lattes now mainstream and dedicated bars popping up all over the country. But in the background, another Japanese green tea has been quietly gaining popularity: hojicha, matcha’s roasted cousin. Google Trends shows global interest in ‘hojicha’ is up 54.6 percent ... The post Is Hojicha The New Matcha? appeared first on Country and Town House.