Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger

Weeks after news broke of discussions between Pernod Ricard and Brown-Forman about a potential deal, Sazerac is allegedly throwing its hat in the ring. The Kentucky-based spirits producer Sazerac approached Jack Daniel’s maker Brown-Forman about a deal, sources familiar with the matter confirmed to the Wall Street Journal. Brown-Forman shares spiked following the news of Sazerac’s interest and are up by over 11 percent at the time of publication. A similar jump occurred after reports last month revealed its talks with French spirits supplier Pernod Ricard. The article Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger appeared first on VinePair.