Pernod says Brown-Forman talks ‘ongoing’ after reported rival offer

French drinks giant Pernod Ricard said Thursday that talks to buy Brown-Forman, the US owner of Jack Daniel’s whiskey, were continuing after reports of a rival American offer by Sazerac. Pernod unveiled in March talks for a “merger of equals” to create a global spirits leader built around their flagship brands, including Absolut Vodka and […] The post Pernod says Brown-Forman talks ‘ongoing’ after reported rival offer appeared first on Digital Journal.