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  "path": "/booze-news/sazerac-brown-forman-potential-deal-after-pernod-talks/",
  "publishedAt": "2026-04-09T17:13:47.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "business",
    "industry",
    "mergers and acquisitions",
    "news",
    "Sazerac",
    "Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger",
    "VinePair"
  ],
  "textContent": "Weeks after news broke of discussions between Pernod Ricard and Brown-Forman about a potential deal, Sazerac is allegedly throwing its hat in the ring. The Kentucky-based spirits producer Sazerac approached Jack Daniel’s maker Brown-Forman about a deal, sources familiar with the matter confirmed to the Wall Street Journal. Brown-Forman shares spiked following the news of Sazerac’s interest and are up by over 11 percent at the time of publication. A similar jump occurred after reports last month revealed its talks with French spirits supplier Pernod Ricard.\n\nThe article Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger appeared first on VinePair.",
  "title": "Reports Suggest Sazerac in Talks With Brown-Forman Following Rumors of Pernod Merger"
}