Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman

Pernod Ricard is in talks to merge with or acquire Brown-Forman. Bloomberg reported today that the two are engaged in “initial discussions” about a possible acquisition or “combination.” A source familiar with the matter told Reuters today that the French and American spirits giants are exploring a potential merger. Brown-Forman shares skyrocketed by 21 percent following the Bloomberg report before closing the day up 9.58 percent. Pernod Ricard’s shares finished the day down 7 percent. The move would combine two of the world’s largest spirits producers. The article Reports: Pernod Ricard Held Acquisition, Merger Talks with Brown Forman appeared first on VinePair.