How PMM leaders get measured, and why most of them are tracking the wrong thingsAre you measuring the right PMM metrics? Learn why top product marketing leaders focus on influence rather than deliverables.Product Marketing Alliance·3d ago·6 min readState of Product Marketing reportgo-to-market strategyCustomer retentionsales confidence
Demand after the deal: Marketing's role in sustaining customer valueBuild belief before the sale. Reinforce it forever after.CMO Alliance·Jun 5·4 min readcustomer retention mattersdemand generationbelieve in potential valueGartner
Why advocacy beats retention as a growth engine for 2026Retention keeps you alive. Advocacy makes you unstoppable.Product Marketing Alliance·May 29·3 min readretentionadvocacyfuture of customer marketingAdvocacy
