#Remco Livain (@rlivain) on ThreadsWhat do you do when a senior leader on your team says, “Hey, I had a look at Google Analytics and found out that direct traffic is important for us. How do we get more?”Threads

The "Direct Traffic" Mirage

20 years in marketing and I’m still explaining that "Direct Traffic" isn't a strategy—it’s a tracking failure. If you're doubling down on flyers because your analytics are "dark," you aren't scaling; …