The "Direct Traffic" Mirage20 years in marketing and I’m still explaining that "Direct Traffic" isn't a strategy—it’s a tracking failure. If you're doubling down on flyers because your analytics are "dark," you aren't scaling; …Remco Livain | Just Here For The SEO·Feb 6·6 min readRemco Livain (@rlivain) on ThreadsWhat do you do when a senior leader on your team says, “Hey, I had a look at Google Analytics and found out that direct traffic is important for us. How do we get more?”ThreadsGoogle AnalyticsI gave it to them straightfractional executive
