Kai Davis
Marketing consultant helping consultants and freelancers grow their businesses
Articles
100 articles
Your positioning is probably too broad (here's how to fix it)
Things I think about at least once a week
The Law of Raspberry Jam
Bluesky is popping. You should be there, friend.
What would twice as many leads in 2024 mean for your agency or consultancy?
Business Banking for Solo Consultants (and freelancers)
The Solo Consultant's Guide to Delegating Your To-Do List
How do you get people to pay attention to your outreach emails?
Interview your client and propose a value based price
Value-Based Pricing for Solo Consultants — Questions To Ask
Your Unique Story
Refining your podcast pitches
How to identify podcasts for your podcast outreach
Recommended Outreach Tools and Tactics
"Being X for Y is the best marketing hack"
Use you-focused language to make your homepage stand out
How to make your homepage a more effective salesperson
Marissa Bracke Testimonial
Kai’s Picks #3: The Strategy of Preeminence by Jay Abraham
Why does roadmapping make sense to your clients?
Why you should sell roadmapping services
What roadmapping isn’t
What exactly is roadmapping?
It's my birthday and I got you a gift (The Complete Independent Consulting Manual)
Get more impact out of your client testimonials by turning them into mini-case studies
Success story with Jakub Zajicek
Kai’s Pick’s #2: Against Access by DeafBlind author John Lee Clark
More on this ‘small-batch outreach’ concept
Avoiding a numbers-based outreach approach (and what to do instead)
Improve your email outreach by ditching ‘big asks.’
Notion Mastery - A Growth Marketing GAP Analysis + Roadmap
How to do email outreach (without making all the usual mistakes)
Kai's Picks Issue #1 - The Ultimate Annual Review Template
How to turn off the Zoom app dock
“Retiring? Why? What then?!”
Happy 2023 + The Retirement Bundle
Retirement Sale
How To Track Your Outreach + Follow-Up (Without Your Brain Melting Like Ice In The Sun)
There’s a liminal feeling in the air
Happy Winter Solstice
How to use testimonials to change your business for the better
What questions should you ask to get a testimonial from a client?
Why you should ask your clients for testimonials instead of waiting for them to come to you
How to make asking for a testimonial easier by setting expectations
Why and how do testimonials help your business?
What forms can a testimonial take?
How to put together the best possible (results-focused) testimonial
How can you leverage testimonials in your work?
What if a client goes non-responsive after agreeing to participate in a testimonial?
How to get more done than you expect at the end of the year
“\”People don’t care about you, they only care about themselves.””
You-Focused Website Language
Book Recommendation: Four Thousand Weeks
Book Recommendation: Value-Based Fees
The Brain Audit Book Review & Recommendation
Book Recommendation: Ultimate Sales Machine by Chet Holmes
Playing the long-game in business
Planning Your 2023 Projects and Projections
How to Ask Kai (almost) Anything about marketing, growth, and business
Gearing up for an annual review
Glossary — Consultant and Freelancer Definitions
2022 Build Your Own Bundle Thanksgiving Sale
Overview of Activity-Based Selling
Build A Moat; Keep The Tire Kickers Out
“I don’t know if I can sell strategy”
The Dreaded “What are your rates?” Question
The ‘Not Now’ List
Ask this question on your initial sales calls
Feast
Your quarterly reminder to charge more
How To Make Ice Cubes Out Of Icebergs
“If you were gonna write the proposal for free anyway, why not just try charging any amount of money for it?”
Follow-up is where fortunes are made
Spooky, scary lead-generation powers
3 lessons from getting stiffed by a client
I want to be an influencer, Kai!
Start Here
The connective tissue around productized services
Activity-Based Lead Generation
Revisiting The Law of Raspberry Jam
Premium Pricing For Priority Projects?
Onboarding You
How on earth do you get people to respond to your outreach (without feeling slimy, sales-y, or overly self-promotional)?
187'ing Proposals
Creating Productized Offers
How do you build a simple one-pager site for your business?
Your quarterly reminder: Charge More!
Follow-up Friendly
Levels of Consulting (100 - 400+)
Today? You start using a CRM
It’s never too late to follow-up
How to get POWERFUL client testimonials (without the awkwardness)
Client Intake Cheat Sheet
Evergreen Content Promotion Checklist
Podcast Tour Resources
Become a Follow-Up Fanatic
Damn. Fine?
Time Debt 🕰️ 💸
BattleBoard
Productized Services: Strategy or Implementation?