How to use testimonials to change your business for the better

One of my favorite books, Inherent Vice, has a line in an early chapter: “Change your hair, change your life.” While I agree with that sentiment, I’ve also found that updating the social proof and testimonials you use in your marketing often changes your business for the better. Recently, I updated the Ultimate Testimonial Guide (/resources/ultimate-testimonial-guide/). It’s still free of charge. Instead of being one long article (😮‍💨), it’s now divided into nine short chapters: Why and how do testimonials help your business? Why should you ask your clients for testimonials? What forms can a testimonial take? (We list at least six!) How to make asking for a testimonial easier by setting expectations What questions should you ask to get a testimonial from a client? What if a client goes non-responsive after agreeing to participate in a testimonial? How can you leverage testimonials in your work? How to put together the best possible (results-focused) testimonial What are your next steps? Here’s an action plan to get great testimonials from your clients. You can also enter your email address to get a PDF of the guide. Check it out here: /resources/ultimate-testimonial-guide/ I think of resources like this one as a digital garden. They’ll evolve and grow over time. Enjoy! Excelsior! Kai