“Retiring? Why? What then?!”
Kai 🌟
January 4, 2023
Today? Answers to reader questions about the Retirement Sale and the Retirement Bundle. Let’s tackle these in order:
First: “Retiring?”
Don’t worry, I’m not retiring. 9/15 of my paid products/books/courses are retiring.
I’m not going anywhere. I’ll be here sharing marketing, growth, and entrepreneurship tips, advice, and stories until they pry my Ono-Sendai keyboard out of my hands.
Second: “Why?”
Behind the scenes, I’ve been working on marketing and strategy for kai davis dot com in advance of a Q1/Q2 marketing push. (More on this in a few days.)
Along the way, I realized it would be helpful to trim my product line. (This was both metric and sanity driven!)
As I spent time working on the site, with fresh eyes, I could see that the metaphorical digital garden that is my paid products was overgrown, and I decided to trim what was growing there. And for that, I used a metrics-based approach.
I took some time and:
Aggregated all product purchase information since 2015 (!)
Looked at product performance (in terms of money in and units sold) over 2021 and 2022
Saw that the products I decided to trim (listed here were at the bottom of the pack in terms of performance
So, I decided to retire these products (ref: /retirement-sale/).
Here are the products leaving my store (snag them individually at 25% off - no coupon required - until 10 AM PST on Jan 4th):
Referral Systems ($99 $75)
Podcast Outreach ($150 $100 – 33% discount!)
Outreach Mastery ($200 $150)
Pipeline Essentials ($50 $37)
Get More Leads ($40 $30)
Quick Start Lead Forms ($25 $17)
Client Attraction Systems ($9 $7)
The Damn Fine Email Checklist ($1+ $0+ – pay what you want)
Writing Really Good Emails ($25 $18)
And here are my products that are sticking around:
Initial Call Script
Raise Clients From The Dead!
Email Template Library
The Outreach Blueprint
Quick Start Roadmapping (My best-selling product *💎)*
I’m excited because this change leaves me with a nice, clear product line — and space to grow new things.
What then?!
Again, don’t worry. I’m not going anywhere. Deo Volente, I plan to be here and doing this for quite awhile.
I’ve got some exciting things in the works for 2023. More on those with time. :)
A reminder that the 50%-off Retirement Bundle disappears tomorrow (Jan 4th)
Tomorrow at 10 AM PST, all nine of these products will disappear from my store.
Referral Systems
Podcast Outreach
Outreach Mastery
Pipeline Essentials
Get More Leads
Quick Start Lead Forms
Client Attraction Systems
The Damn Fine Email Checklist
Writing Really Good Emails
Until then? You can purchase all nine of these products in the Retirement Bundle and get them in one transaction at a significant discount ($299 - 50% off!).
Plus, you’ll get $130 in bonus coupons and discounts:
$40 off my best-selling Quick Start Roadmapping ($110 with coupon)
$30 off my popular Email Template Library ($65 with the coupon)
$60 off Pipedrive’s CRM Professional plan (one month free to kick the tires – a great deal on my favorite CRM for solo consultants and small agencies).
You can read more about each product in the retirement bundle here: /the-retirement-bundle/.
Or you can order the bundle here for $299, save 50% on all nine products, and get $130 in bonus coupons and discounts: https://kaidavis.gumroad.com/l/retirement-bundle?wanted=true.
Questions? Comments? Something I could better explain? Tap reply and say hey.
Excelsior!
Kai
Discussion in the ATmosphere