Pricing and packaging - PLG and Sales-led growth from 0 to $100M+ ARR
Product Marketing Alliance
February 25, 2026
Learn how to achieve explosive growth in your business with a powerful combination of product-led and sales-led strategies. Join us as we discuss pricing and packaging strategies that have helped companies go from 0 to over $100 million in annual recurring revenue. Discover the secrets to targeting and engaging SMB audiences while also capturing the attention of larger enterprises. Our expert speaker, a principal product manager, will share insights on building successful go-to-market initiatives and leveraging product partnerships. Don't miss this opportunity to gain valuable knowledge and take your business to new heights!
Raphael Assaraf, Principal Product Marketing Manager, Aircall
Discussion in the ATmosphere