Panel - How to influence the pricing and packaging strategy and drive adoption

Denesh Chandra, CMO at Stratola, introduces the panel and shares his background in pricing. Matt Hurley and Werner Chung discuss customer-centric pricing strategies at Amazon and Solv. The involvement of multiple stakeholders in pricing decisions is highlighted, emphasizing the importance of pricing steering committees. The panel emphasizes the role of customer feedback, financial analysis, and the democratic nature of pricing committees. Challenges and considerations related to offering free products, pricing tiers, and competitive pressures are also discussed. Priti Dhanda, Head of Pricing & Packaging, Zapier Matt Hurley, Principal Product Marketing Manager, Amazon Verna Chung, Director of Consumer Marketing, Solv Dinesh Chandrasekhar, Chief Marketing Officer, Stratola