Why Brands Are Yielding Control to Creators Like Lyas on TikTok
The Business of Fashion
June 10, 2026
From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.
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