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  "path": "/articles/social-media/lyas-tiktok-brand-community-la-watch-party/",
  "publishedAt": "2026-06-10T04:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "From luxury brands and The Devil Wears Prada 2 to Willy Chavarria and Nothing, a growing list of names are courting the founder of La Watch Party. In a new knowledge report by BoF, in partnership with TikTok, Lyas shares his recipe for success.",
  "title": "Why Brands Are Yielding Control to Creators Like Lyas on TikTok"
}