Recho Omondi on How Brands Can Navigate the ‘TikTok City’
The Business of Fashion
June 1, 2026
In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.
Discussion in the ATmosphere