London Sales Company MSC Labels Films ‘No AI Used’ at EFM, Calls for Global Standard (EXCLUSIVE)

The Mise En Scene Company has debuted a “No AI Used” certification for its entire EFM slate, publicly verifying that its films contain no artificial intelligence. The London-based outfit launched the initiative with high visibility at this year’s European Film Market in Berlin: a pair of billboards at Potsdamer Platz promoting MSC’s key titles “Forelock,” […]