UK Sales Firm Labels Films ‘No AI Used’, Calls For An Industry Standard — EFM

UK sales firm The Mise En Scene Company (MSC) is branding its EFM marketing with a “No AI Used” label and has called for a “global industry standard” to be implemented so audiences know whether films have used the tech. MSC says it was inspired by A24’s disclaimer at the end of horror movie Heretic, stating […]