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  "path": "/2026/film/news/london-sales-company-msc-films-no-ai-used-efm-1236661976/",
  "publishedAt": "2026-02-13T10:17:53.000Z",
  "site": "https://variety.com",
  "tags": [
    "Global",
    "Markets & Festivals",
    "News",
    "AI",
    "Berlin Film Festival",
    "European Film Market",
    "The Mise En Scène Company"
  ],
  "textContent": "The Mise En Scene Company has debuted a “No AI Used” certification for its entire EFM slate, publicly verifying that its films contain no artificial intelligence. The London-based outfit launched the initiative with high visibility at this year’s European Film Market in Berlin: a pair of billboards at Potsdamer Platz promoting MSC’s key titles “Forelock,” […]",
  "title": "London Sales Company MSC Labels Films ‘No AI Used’ at EFM, Calls for Global Standard (EXCLUSIVE)"
}