ATTENTION ATTRACTING SYSTEM AND ATTENTION ATTRACTING METHOD

An attention attracting system includes plural HMI devices notifying occupants; and an attention attracting device notifying the occupants of presence of a risk of contact between a subject vehicle and an object through the HMI devices. The attention attracting device includes a risk identification section identifying a risk level of the risk of the contact and a notification section: executing a first notification to notify a driver of the presence of the risk of the contact through a driver HMI device solely notifying the driver when the risk level exceeds a first threshold; and executing a second notification to notify a passenger of the presence of the risk of the contact through a passenger HMI device solely notifying the passenger when the risk level exceeds a second threshold greater than the first threshold or when a predetermined time passes after the first notification is executed.