ATTENTION ATTRACTING SYSTEM AND ATTENTION ATTRACTING METHOD

An attention attracting system includes HMI devices that are mounted on a subject vehicle; and an attention attracting device that transmits, to a driver, a possibility of contact between the subject vehicle and an object through the HMI devices. The attention attracting device includes a processor that identifies a risk position at which the contact occurs and a risk level of the contact, estimates a degree of fatigue of the driver, and transmits the risk position and the risk level to the driver. The processor selects an HMI device to be used in accordance with the degree of fatigue of the driver, provides a tactile stimulus or an auditory stimulus to the driver through a tactile HMI device or an auditory HMI device at a remarkableness level corresponding to height of the risk level, and transmits visual information to the driver through a visual HMI device.