ATTENTION ATTRACTING SYSTEM AND ATTENTION ATTRACTING METHOD

An attention attracting system includes an attention attracting device that transmits, to a driver, a possibility of contact between a subject vehicle and an object and that includes a risk identification section identifying a risk position which is a position having a strong possibility of contact occurring between the subject vehicle and the object and a risk level which is a degree of the possibility of the contact occurring at the risk position, and a transmission section which transmits the risk position and the risk level to the driver, which provides a tactile stimulus or an auditory stimulus to the driver through a tactile HMI device or an auditory HMI device at a remarkableness level corresponding to height of the risk level, and which transmits, to the driver through a visual HMI device, visual information indicating a direction of the risk position viewed from the driver.