Apparatus holder with bendable support arm

The holder has a fixing part (1), for attaching the holder to a mounting surface and a holder part (2), for reception and fixing of a mobile telephone or navigation device, attached to the fixing part via a flexible support arm (3), provided by a non-elastic flexible metal wire (31) fitted into an end sleeve (32) at either end. The metal wire has a polygonal cross-section, each end sleeve having an axial reception opening with a complementary polygonal cross-section.