IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”

This December, Disney and Warner Bros. are going head-to-head, releasing major franchise films on the same day. To many observers, Warner Bros. holds the box office advantage, with Dune 3 securing IMAX screens. Disney appeared to respond with Infinity Vision, a new certification program offering an alternative premium large-format experience for Avengers: Doomsday. The post IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play” appeared first on That Park Place.