IMAX CEO Blasts Disney’s Rival Infinity Vision Format as “Marketing Play”

With Avengers: Doomsday losing access to IMAX screens during its opening window, Disney has moved quickly to roll out its own alternative—Infinity Vision. But IMAX leadership isn’t buying the pitch. IMAX Pushes Back on Infinity Vision During a recent analyst call, IMAX CFO Natasha Fernandes directly addressed Disney’s new format, dismissing it as little more […] The post IMAX CEO Blasts Disney’s Rival Infinity Vision Format as “Marketing Play” appeared first on Geeks + Gamers.