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  "path": "/imax-ceo-destroys-disneys-infinity-vision-as-marketing-play/",
  "publishedAt": "2026-05-02T13:30:39.000Z",
  "site": "https://thatparkplace.com",
  "tags": [
    "Disney",
    "Headline",
    "Movies",
    "News",
    "WB",
    "Avengers Doomsday IMAX",
    "Avengers Doomsday Infinity vision",
    "Avengers: Doomsday",
    "Disney infinity vision",
    "Disney Marketing",
    "Dune 3",
    "Dune IMAX",
    "Dune Part Three",
    "imax",
    "IMAX movies",
    "IMAX screens",
    "Warner Bros",
    "IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”",
    "That Park Place"
  ],
  "textContent": "This December, Disney and Warner Bros. are going head-to-head, releasing major franchise films on the same day. To many observers, Warner Bros. holds the box office advantage, with Dune 3 securing IMAX screens. Disney appeared to respond with Infinity Vision, a new certification program offering an alternative premium large-format experience for Avengers: Doomsday.\n\nThe post IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play” appeared first on That Park Place.",
  "title": "IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”"
}