{
  "$type": "site.standard.document",
  "description": "FAQ on the 2023 product retirement: why nine products are being retired, which five are staying, and why trimming the product line was a data-driven decision.",
  "path": "/articles/retiring-why-what-then/",
  "publishedAt": "2023-01-04T01:47:20.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Business Operations"
  ],
  "textContent": "Today? Answers to reader questions about the Retirement Sale and the Retirement Bundle. Let’s tackle these in order:\n\nFirst: “Retiring?”\n\nDon’t worry, I’m not retiring. 9/15 of my paid products/books/courses are retiring.\n\nI’m not going anywhere. I’ll be here sharing marketing, growth, and entrepreneurship tips, advice, and stories until they pry my Ono-Sendai keyboard out of my hands.\n\nSecond: “Why?”\n\nBehind the scenes, I’ve been working on marketing and strategy for kai davis dot com in advance of a Q1/Q2 marketing push. (More on this in a few days.)\n\nAlong the way, I realized it would be helpful to trim my product line. (This was both metric and sanity driven!)\n\nAs I spent time working on the site, with fresh eyes, I could see that the metaphorical digital garden that is my paid products was overgrown, and I decided to trim what was growing there. And for that, I used a metrics-based approach.\n\nI took some time and:\n\nAggregated all product purchase information since 2015 (!)\nLooked at product performance (in terms of money in and units sold) over 2021 and 2022\nSaw that the products I decided to trim (listed here were at the bottom of the pack in terms of performance\n\nSo, I decided to retire these products (ref: /retirement-sale/).\n\nHere are the products leaving my store (snag them individually at 25% off - no coupon required - until 10 AM PST on Jan 4th):\n\nReferral Systems ($99 $75)\nPodcast Outreach ($150 $100 – 33% discount!)\nOutreach Mastery ($200 $150)\nPipeline Essentials ($50 $37)\nGet More Leads ($40 $30)\nQuick Start Lead Forms ($25 $17)\nClient Attraction Systems ($9 $7)\nThe Damn Fine Email Checklist ($1+ $0+ – pay what you want)\nWriting Really Good Emails ($25 $18)\n\nAnd here are my products that are sticking around:\n\nInitial Call Script\nRaise Clients From The Dead!\nEmail Template Library\nThe Outreach Blueprint\nQuick Start Roadmapping (My best-selling product *💎)*\n\nI’m excited because this change leaves me with a nice, clear product line — and space to grow new things.\n\nWhat then?!\n\nAgain, don’t worry. I’m not going anywhere. Deo Volente, I plan to be here and doing this for quite awhile.\n\nI’ve got some exciting things in the works for 2023. More on those with time. :)\n\nA reminder that the 50%-off Retirement Bundle disappears tomorrow (Jan 4th)\n\nTomorrow at 10 AM PST, all nine of these products will disappear from my store.\n\nReferral Systems\nPodcast Outreach\nOutreach Mastery\nPipeline Essentials\nGet More Leads\nQuick Start Lead Forms\nClient Attraction Systems\nThe Damn Fine Email Checklist\nWriting Really Good Emails\n\nUntil then? You can purchase all nine of these products in the Retirement Bundle and get them in one transaction at a significant discount ($299 - 50% off!).\n\nPlus, you’ll get $130 in bonus coupons and discounts:\n\n$40 off my best-selling Quick Start Roadmapping ($110 with coupon)\n$30 off my popular Email Template Library ($65 with the coupon)\n$60 off Pipedrive’s CRM Professional plan (one month free to kick the tires – a great deal on my favorite CRM for solo consultants and small agencies).\n\nYou can read more about each product in the retirement bundle here: /the-retirement-bundle/.\n\nOr you can order the bundle here for $299, save 50% on all nine products, and get $130 in bonus coupons and discounts: https://kaidavis.gumroad.com/l/retirement-bundle?wanted=true.\n\nQuestions? Comments? Something I could better explain? Tap reply and say hey.\n\nExcelsior!\n\nKai",
  "title": "“Retiring? Why? What then?!”"
}