{
  "$type": "site.standard.document",
  "description": "Updating your testimonials and social proof can meaningfully change your business — the Ultimate Testimonial Guide covers nine chapters on how to do it right.",
  "path": "/articles/how-to-use-testimonials-to-change-your-business-for-the-better/",
  "publishedAt": "2022-12-21T02:12:21.000Z",
  "site": "at://did:plc:jznynyzgerlqmdbbj33o7wfs/site.standard.publication/3mnll3icujb2z",
  "tags": [
    "Marketing and Growth"
  ],
  "textContent": "One of my favorite books, Inherent Vice, has a line in an early chapter: “Change your hair, change your life.”\n\nWhile I agree with that sentiment, I’ve also found that updating the social proof and testimonials you use in your marketing often changes your business for the better.\n\nRecently, I updated the Ultimate Testimonial Guide (/resources/ultimate-testimonial-guide/). It’s still free of charge. Instead of being one long article (😮‍💨), it’s now divided into nine short chapters:\n\nWhy and how do testimonials help your business?\nWhy should you ask your clients for testimonials?\nWhat forms can a testimonial take? (We list at least six!)\nHow to make asking for a testimonial easier by setting expectations\nWhat questions should you ask to get a testimonial from a client?\nWhat if a client goes non-responsive after agreeing to participate in a testimonial?\nHow can you leverage testimonials in your work?\nHow to put together the best possible (results-focused) testimonial\nWhat are your next steps? Here’s an action plan to get great testimonials from your clients.\n\nYou can also enter your email address to get a PDF of the guide.\n\nCheck it out here: /resources/ultimate-testimonial-guide/\n\nI think of resources like this one as a digital garden. They’ll evolve and grow over time. Enjoy!\n\nExcelsior!\n\nKai",
  "title": "How to use testimonials to change your business for the better"
}