Kraft Heinz turns to hiring, R&D and marketing to revive sales

Kraft Heinz is attempting to rebuild growth through hiring, marketing investment and product innovation after years defined by aggressive cost discipline. The company’s $600 million reinvestment strategy signals a broader shift underway across the packaged food industry as major brands respond to inflation, private-label competition and changing consumer habits. The post Kraft Heinz turns to hiring, R&D and marketing to revive sales appeared first on FoodChain Magazine.