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  "path": "/kraft-heinz-turns-to-hiring-rd-and-marketing-to-revive-sales/",
  "publishedAt": "2026-05-14T13:45:57.000Z",
  "site": "https://foodchainmagazine.com",
  "tags": [
    "Retail",
    "News",
    "Consumer packaged goods",
    "Kraft Heinz Company",
    "Manufacturing",
    "food industry",
    "Brand Strategy",
    "Kraft Heinz turns to hiring, R&D and marketing to revive sales",
    "FoodChain Magazine"
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  "textContent": "Kraft Heinz is attempting to rebuild growth through hiring, marketing investment and product innovation after years defined by aggressive cost discipline. The company’s $600 million reinvestment strategy signals a broader shift underway across the packaged food industry as major brands respond to inflation, private-label competition and changing consumer habits.\n\nThe post Kraft Heinz turns to hiring, R&D and marketing to revive sales appeared first on FoodChain Magazine.",
  "title": "Kraft Heinz turns to hiring, R&D and marketing to revive sales"
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