Kraft Heinz CMO Todd Kaplan on AI, Consumer Trends & Brand Strategy

Episode 206: It’s the run-up to July 4th! Ann welcomes Todd Kaplan, Chief Marketing Officer of North America at Kraft Heinz, to the show. They discuss how the company is celebrating America with its largest portfolio campaign ever – "The United Tastes of America" – which brings together its household brands, from Heinz Ketchup to Oscar Mayer. They also discuss Kraft Heinz’s decision to double down on its one-portfolio strategy and invest $600 million across marketing and R&D. Plus, Todd shares his perspective on the U.S. consumer, how the company is using AI to build campaigns, and how Kraft Heinz keeps its brands relevant as consumer tastes and habits evolve.