Sub-2-Hour Marathon Marks Symbolic Zenith for Adidas

Three days after distance runner Sabastian Sawe became the first man to break the two-hour barrier in the marathon, his outfitter, Adidas, was still taking a victory lap. Company executives flooded London, the site of Sawe’s 1:59:30 world record race, with more than 350 outdoor advertisements boasting of his time and the shoe Adidas designed […]