Nike Marketed a Sub-2-Hour Marathon. Adidas Just Did It

On Sunday, Sabastian Sawe won the 2026 London Marathon in 1 hour, 59 minutes and 30 seconds, becoming the first human being to complete 26.2 miles in a sanctioned race in less than two hours. The astonishing feat, also achieved by second-place finisher Yomif Kejelcha who ran 1:59:41, comes roughly a decade since Nike announced […]