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  "path": "/business/commerce/2026/adidas-sales-earnings-sub-2-marathon-shoes-1234891451/",
  "publishedAt": "2026-04-29T16:14:25.000Z",
  "site": "https://www.sportico.com",
  "tags": [
    "Business",
    "Commerce",
    "Adidas",
    "Nike",
    "Running",
    "sporting goods"
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  "textContent": "Three days after distance runner Sabastian Sawe became the first man to break the two-hour barrier in the marathon, his outfitter, Adidas, was still taking a victory lap. Company executives flooded London, the site of Sawe’s 1:59:30 world record race, with more than 350 outdoor advertisements boasting of his time and the shoe Adidas designed […]",
  "title": "Sub-2-Hour Marathon Marks Symbolic Zenith for Adidas"
}