Roku launches its first major homescreen overhaul in over a decade, including a large "marquee" ad spot to tout apps or shows, in a bid to drive more engagement (Alex Weprin/The Hollywood Reporter)

Alex Weprin / The Hollywood Reporter: Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement — Don't worry, Roku City isn't going anywhere. In fact, it's going interactive. But there will be more personalization, and a more prominent ad unit too.