Roku launches its first major homescreen overhaul in over a decade, including a large "marquee" ad spot to tout apps or shows, in a bid to drive more engagement (Alex Weprin/The Hollywood Reporter)
Upstract [Unofficial]
May 27, 2026
Alex Weprin / The Hollywood Reporter: Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement — Don't worry, Roku City isn't going anywhere. In fact, it's going interactive. But there will be…
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