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  "path": "/260527/p29#a260527p29",
  "publishedAt": "2026-05-27T14:15:01.000Z",
  "site": "https://www.techmeme.com",
  "tags": [
    "The Hollywood Reporter",
    "Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement"
  ],
  "textContent": "Alex Weprin / The Hollywood Reporter:\n**Roku launches its first major homescreen overhaul in over a decade, including a large “marquee” ad spot to tout apps or shows, in a bid to drive more engagement** — Don't worry, Roku City isn't going anywhere. In fact, it's going interactive. But there will be more personalization, and a more prominent ad unit too.",
  "title": "Roku launches its first major homescreen overhaul in over a decade, including a large \"marquee\" ad spot to tout apps or shows, in a bid to drive more engagement (Alex Weprin/The Hollywood Reporter)"
}