The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac?

Earlier this week, news broke that Sazerac invested in Kendall Jenner’s 818 Tequila, a move that will add the trendy tequila brand to Sazerac’s well-established sales and distribution networks. Of the brands it owns entirely, the Louisville, Ky.-based company’s tequila portfolio is quite thin: Only four name-brand tequilas are under the Sazerac umbrella. Other than BuzzBallz — undoubtedly a go-to for Gen Z — Sazerac’s portfolio doesn’t have much reach with younger consumers. Since 818 is a company that appeals to that very audience, Sazerac’s investment looks to be a smart pickup. The article The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac? appeared first on VinePair.