The VinePair Podcast: Do Drinkers Flavor-Match Across Categories?

Wineries are already learning from successful ready-to-drink (RTD) brands by reworking their packaging, as evidenced by the rise of wine packaged in individual cans and pouches. But beyond mimicking the format, can wineries attract consumers by capitalizing on the fruity flavors that drive consumption of RTD brands? This unofficial strategy is called flavor-matching. Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss a point raised during the recent Unified Wine & Grape Symposium: Can wineries expand their reach by relating their products to existing flavor preferences? The article The VinePair Podcast: Do Drinkers Flavor-Match Across Categories? appeared first on VinePair.