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  "path": "/articles/vp-podcast-sazerac-818-tequila-investment-unlock-younger-drinkers/",
  "publishedAt": "2026-05-01T11:00:06.000Z",
  "site": "https://vinepair.com",
  "tags": [
    "Reading About Drinking",
    "mergers and acquisitions",
    "nhb",
    "tequila",
    "The VinePair Podcast",
    "VinePair Podcast",
    "The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac?",
    "VinePair"
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  "textContent": "Earlier this week, news broke that Sazerac invested in Kendall Jenner’s 818 Tequila, a move that will add the trendy tequila brand to Sazerac’s well-established sales and distribution networks. Of the brands it owns entirely, the Louisville, Ky.-based company’s tequila portfolio is quite thin: Only four name-brand tequilas are under the Sazerac umbrella. Other than BuzzBallz — undoubtedly a go-to for Gen Z — Sazerac’s portfolio doesn’t have much reach with younger consumers. Since 818 is a company that appeals to that very audience, Sazerac’s investment looks to be a smart pickup.\n\nThe article The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac? appeared first on VinePair.",
  "title": "The VinePair Podcast: Does 818 Tequila Unlock Younger Drinkers for Sazerac?"
}