The VinePair Podcast: Why Are Spirits Brands Bypassing Bartenders for Somms?

In recent weeks, we’ve seen a few instances of beverage brands and media treating sommeliers as spirits experts in lieu of bartenders — people who work with spirits much more frequently. Of course, bartenders and sommeliers have overlapping experiences. Just as bartenders have likely poured and served wine in their careers, sommeliers have some experience working with spirits. Is it a smart move for up-and-coming spirits brands to limit their industry scope to wine professionals? The article The VinePair Podcast: Why Are Spirits Brands Bypassing Bartenders for Somms? appeared first on VinePair.